Email and CRM Specialist

Reference: JL/CRM

Location: Huntingdon office with Hybrid working in place

Experience: • Appropriate level of familiarity with Mailchimp platform. • Previous experience of managing Global email campaigns. • Previous experience of managing the Google suite within e-commerce. • Familiarity with relevant tools.

Hours: Full time

Salary Range: Circa £40,000 basic depending on experience plus a good package of additional benefits

The Key Objectives of this role is to manage, develop, implement and optimise the long and short-term email and CRM strategies for Goodfellow.com and be the main point of contract for all the CRM data-related initiatives.

Job Overview:

After a period of positive business change, Goodfellow has recently launched a new website and e-commerce platform. The ambitious plans for the web channels are for it to grow from 10% to 60% of total annual sales.

For this to happen we need to transform the way the business views digital, and this role is at the forefront of how we do that. An email and CRM specialist is needed to support this digital transformation and help grow the data driven decision-making.

The individual will have previous e-commerce experience and will have preferably been involved in a new website launch before.

  • Strong analytical skills coupled with excellent IT skills – Excel expert level preferred.
  • Relationship building and influencing skills with the ability to work across all levels.
  • The ability to motivate and empower others.
  • Strong coaching and mentoring skills.
  • Strong change management skills.
  • Technically minded and with an understanding of tracking and tagging practices for email.
  • Understanding of Global markets and localisation considerations.
  • Strong understanding of data management and manipulation and an ability to communicate actionable insights.
  • Strong project management skills and a history of delivering to deadlines.
  • Ability to communicate effectively.
  • Strong analytical and diagnostic skills, with a pragmatic approach to solutions.
  • Good knowledge of current best practices within the E-commerce environment.
  • Maintain and implement a clear A/B testing plan.

Preferred:

  • Understanding of UX and customer journey best practices.
  • Previous experience with Microsoft Power BI.
  • Previous experience in implementing GDPR initiatives.

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    Map

    Goodfellow Cambridge Ltd.

    Ermine Business Park, Huntingdon, England PE29 6WR Email: info@goodfellow.com Telephone: 0800 731 4653 (UK) or +44 1480 424 800 Fax: 0800 328 7689 (UK) or +44 1480 424 900 Website: Goodfellow Cambridge Ltd Registered office: Units C1 & C2, Spitfire Close, Ermine Business Park, Huntingdon PE29 6WR Registered in England & Wales: No. 1188162

    Goodfellow SARL

    229 rue Solférino, F-59000 Lille, France Email: info@goodfellow.com Telephone: 0800 917 241 (numéro vert) or
    +44 1480 424 813
    Fax: 0800 917 313 (numéro vert) or +44 1480 424 900 Website: Goodfellow SARL Registered office: 229 rue Solférino, F-59000 Lille, France Registered in Lille:
    RCS: B 381 486 836, SIRET: 38148683600038
    VAT registration number: FR 06 381 486 836

    Goodfellow GmbH

    Alstertwiete 3, D-20099 Hamburg, Germany Email: info@goodfellow.com Telephone: 0800 1000 579 (freecall) or +44 1480 424 810 Fax: 0800 1000 580 (freecall) or +44 1480 424 900 Website: Goodfellow gmbH Registered office: Alstertwiete 3, D-20099 Hamburg, Germany Registered in Friedberg (Hessen): No. HRB 1309
    VAT registration number: DE112610478

    Goodfellow Corporation

    125 Hookstown Grade Road, Coraopolis, PA 15108-9302, USA Email: info@goodfellowusa.com Telephone: +1 800 821 2870 Fax: +1 800 283 2020 Website: Goodfellow Corporation Registered office: 125 Hookstown Grade Road, Coraopolis, PA 15108-9302, USA A Pennsylvania corporation: EIN 23-2557381

    Goodfellow Shanghai Office

    Room 803, Centro Build, No. 568 Hengfeng Road, Jingan District, Shanghai 200070, The People's Republic of China
 Email: china@goodfellow.com Telephone: +86 21 6112 1560 Website: Goodfellow Shanghai
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